Rival X Privacy Policy

Effective as of July 10, 2024

This Privacy Policy (the “Privacy Policy”) describes how Rival X Inc. and its affiliates (collectively (“Rival,” “we,” “us,” or “our”) collect, use and disclose the personal information that you share with us through our online services (the “Services”) and the choices you can make about that personal information. We created this Privacy Policy because we know that you care about how the personal data you provide to us is used and shared.

Remember that your use of our Services is at all times subject to the Terms of Service, which incorporate this Privacy Policy. Any terms we use in this Privacy Policy without defining them shall have the definitions assigned to such terms in the Terms of Service.

As we continually work to improve our Services, we may need to change this Privacy Policy from time to time. We will alert you of material changes by placing a notice on our website, by sending you an email and/or by some other means. Please note that if you’ve opted not to receive legal notice emails from us (or you haven’t provided us with your email address), those legal notices will still govern your use of the Services, and you are still responsible for reading and understanding them. If you use the Services after any changes to the Privacy Policy have been posted, that means you agree to all of the changes.

By using any of the Services, you acknowledge and agree to the data collection practices and purposes outlined in this Privacy Policy.

Click on each header below for more information or scroll down to read the full policy.

What Information We Collect About You

How We Use Your Information & Why

Who We Share Your Information With & Why

Your Choices, Rights, and Controls

Additional Information Regarding Children’s Privacy

Additional Information if You Are Located in California

International Transfers

Protecting Your Information

Changes to this Policy

What Information is governed by this Privacy Policy

We collect information from and about you in connection with your use of the Services. Some of this information may be considered “Personal Information” or “personal data” (as defined under applicable law), which is information that identifies you or your device or is reasonably associated with you. We use the terms “personal data” and “personal information” interchangeably to refer to this data. This Privacy Policy only governs our collection and use of such personal data and does not govern our use of other information or data that we may collect from or about you, including aggregated or de-identified information that does not reasonably identify you or your device. In addition, this Privacy Policy does not cover the practices of companies we don’t own or control or people we don’t manage.

What Information We Collect About You

Information You Provide

We collect the following information directly from you when you provide it to us:

Registration Information. When you register for our Services, including to enter contests, giveaways or competitions, (hereinafter referred to as “Events”), view one of our Events, participate in promotions, or respond to market research surveys that we or our partners sponsor, we may collect the information you provide, such as your name, email address, resident location, information regarding your device, your age, your username, your gamertag and/or social media IDs – all of which you voluntarily provide, and all of which is necessary for us to provide you with the Services. If you register for our Services through Xbox Live, Mixer or a social media website, you are authorizing Rival to collect, store, and use, in accordance with this Privacy Policy, any and all information that you agreed that the program, application, and website may provide to Rival directly or indirectly. We do not request nor store any passwords for your social media or other listed accounts.

Billing and Payment Information**.** When you purchase a product, subscription, or Event entry from us, we and/or our Payment Processor may collect certain payment and identity verification information, including your name, email address, physical address, and credit card information for the purpose of completing your requested transaction. Note that we do not collect your credit card or payment card information, which is collected by our Payment Processor and subject to its privacy policy.

Information You Post on our Service. We may collect information when you post comments or other content to our Service, which may include your username, gamertag or screenname, comments, likes, interests, status, pictures, and references to your online presence.

Your Correspondence and Your Feedback about Our Service. We collect information you provide when you contact us directly or provide feedback, comments, or suggestions on our Service directly to us.

Information You Provide to Us About Others. Sometimes, we may collect information you may provide about others, which may include names, and emails for example, to refer a friend or relative to our Service.

Information You Provide to Us When You Do Business with Us. If you are a vendor, service provider, customer or business partner of Rival, we may collect information about you and the services you provide, including your or your employees’ business contact information and other information you or your employees provide to us as part of the services you may provide and our agreement with you.

Other information. We also collect information that relates to or is capable of being associated with you, such as Events you participate in or register for, results of your participation, personal preferences and interests, and any other information you choose to provide.

Information Collected Automatically

We may collect the following information about you automatically through your use of the Service:

Device Information. When using our Service, including on third-party platforms, we, and our service providers operating on our behalf, may automatically collect or receive certain information associated with you or your network device(s), such as your computer, mobile devices, gaming systems, smart TV, or other streaming devices. This information includes information about your operating system, your IP addresses, browser type and language, referring and exit pages and URLs, keywords, date and time, amount of time spent on particular pages, what sections of our Service you visit, and similar information concerning your use of the Service (the “Usage Information”). We do not collect Personal Information in this way, but if you’ve provided us with Personal Information, we may associate that information with the information that is collected automatically. Automatic data collection may be performed on our behalf by our service providers. We use the information for purposes such as modifying or improving features, managing advertising, addressing technical issues, preventing fraud or misuse of our Service, and conducting data analytics.

Information Collected from Third Parties

We may collect information from other third parties with whom you are associated and/or referred to us:

Information From Our Partners. We may acquire information from other trusted sources. These business partners might include: a) as an organization with whom you are a member, or b) other streaming media device providers who make our Services or content available on their devices, mobile phone carriers, or other companies who provide services to you. In some cases, we are not able to control the amount or type of information that these other parties make available to us. In those cases, we use only the data that we need to provide the Services we think our users want and expect. Although we cannot control your privacy settings at those third-party websites, devices, or those companies themselves with regards to how they protect your privacy, once we receive information about you through those websites, we will treat the data we receive in accordance with this policy.

Information You Provide through Social Media**.** If you connect to us through a social media platform or navigate to a social media platform from one of our sites, the social media platform will collect your information separately from us. You should review the social media platforms’ privacy policies to understand how they are using your information and your rights in relation to such information.

How We Use Your Information & Why

We may use information as follows:

To provide you with our Service**.** We may use your information to create, manage, and authenticate your account with us and provide you with customer support and account updates. We may use your information to complete the transactions you request and perform our contractual obligations with you or to ensure that our Service functions properly.

To perform our contracts with you**.** If Rival enters into a contract with you, including in instances where you may be a vendor or service provider to Rival, we may use your information to fulfill our contractual obligations.

For marketing purposes**.** We may use your information to send promotional messages and newsletters such as via email.

To improve our Service**.** We use your information to monitor and improve the operation, delivery, and general accessibility on our Services, identify popular areas or features, and optimize and personalize the Service. This may also include conducting internal research and development of our Services.

To enable you to participate in public platforms or other interactive features of the Service**.** For example, we may use your information when you post comments through the Services.

To maintain the safety and security of our Service**.** We use your information to protect the rights and property of Rival and others and to comply with our legal obligations, including to detect, investigate, and prevent fraud and other illegal activities.

As otherwise permitted by law**.** We may use your information to resolve disputes, enforce our agreements, and as otherwise required by law.

Who We Share Your Information With & Why

We may share your personal information with the following recipients:

Rival affiliates. We may share information we collect about you with the Rival affiliates for the purposes described in the How We Use Your Information & Why section of this Policy.

To Successors in connection with a corporate transaction. We may disclose or transfer your information as part of, or during negotiations for, any purchase, sale, lease, merger, or any other type of acquisition, disposal, or financing involving our business.

Third parties who perform Service on our behalf. We may share your information with unaffiliated companies or individuals we hire or work with that provide us with professional advice, business support, or perform services on our behalf, including customer support, web hosting, information technology, payment processing, event providers, direct mail and email distribution, contests, sweepstakes, giveaways and promotion administration, and analytics services.

Business partners. Partners may include marketing, audience measurement, or other Partners such as those working with us on co-branded Service or events and digital distribution partners where we make our Service available.

Sponsors and advertisers for events, contests, giveaways, sweepstakes and promotions. We offer various “Communities” throughout our Platform in which Events are promoted by sponsors and advertisers. When you register for one or more of these Communities in order to participate in Events that they sponsor/advertise, you will be requested to approve or disapprove Rival sharing your information with those sponsors and advertisers. If you authorize us to do so, we will share your information with them at your request. These sponsors and advertisers provide their own privacy notices or policies that govern their use of your information once they receive it from us. The personal information you share with them will be subject to their privacy notices and policies, and may not be subject to this Policy. If you do not authorize such sharing, we will not share your information with them. We may also use information you provide to verify your entry into and eligibility to participate in Events and to inform you if you have won.

To third-parties as needed in order to comply with the law or to protect ourselves. We will share information with law enforcement or otherwise when it is necessary for us to comply with applicable law or legal process, to respond to legal claims, or to protect our rights or the property or personal safety of our users, employees, or the public.

Your Choices, Rights, and Controls

You have certain choices about how we use your information:

Opt out of receiving our marketing emails**.** To stop receiving our promotional emails, follow the instructions in any marketing email you get from us. When applicable, you can also change your preferences in your account. Even if you opt out of getting marketing emails, we will still be permitted to send you transactional messages. For example, we may still contact you about any purchases you make, events, contests, sweepstakes, giveaways, or promotions that you register for and to inform you if you have won.

Change or update the information you have given us**.** If you have an account or subscription to one of our Services, you can correct or delete information or update account settings by logging into your Rival ACCOUNT page and following the instructions or by contacting the customer service team.

Push Notifications**.** When you use any of our Service that send push notifications or offers to your mobile device, you can change your preferences at any time through the settings on your mobile device.

Additional Information Regarding Children’s Privacy

We are committed to complying with the Children’s Online Privacy Protection Act of 1998 (“COPPA”), which requires us to inform parents and legal guardians about our information collection and use practices. COPPA also requires that we obtain verifiable parental/legal guardian consent (“before we allow children under the age of 13

Other than the online contact information required to obtain parental consent, we do not collect or store any personal information from persons under the age of 13 in the US or under the relevant age threshold in other jurisdictions where the child is located unless the person’s parent or legal guardian has first provided us with consent for that person to use the Service (aka a “User” or “Participant” of our Service) and disclose personal information to us.

If you are a User under the age of 13 in the US, or 16 in other countries, please do not send any personal information to us if we have not obtained prior consent from your parent or guardian. If we learn we have collected personal information from a User under the age of 13/16 without parental consent, or if we learn a User under the age of 13/16 has provided us personal information beyond what we request from him or her, we will delete that information as quickly as possible. If you believe that a User under the age of 13/16 may have provided us personal information in violation of this Privacy Policy, please contact us at Privacy@rivalx.com.

Specifically, we may collect, with parent’s permission, certain identifying information that is required to participate in Events and that information which allow us to comply with privacy laws and regulations. We do not use, or allow our partners to use, this information, other than for purposes of supporting our internal operations, such as to provide children with access to features and activities on the Service, to customize content and improve our Service, or to serve contextual advertising or limit the number of times a particular advertisement is seen. Regardless of any request to share information with our sponsors or advertisers, we will not knowingly share any personal information for any User under the age of 13/16 with any sponsor or advertiser.

Cookies and other Tracking Tools

The Services do not use cookies or any similar technologies such as pixel tags, web beacons, or clear GIFs.

Data Security

We seek to protect your personal data from unauthorized access, use and disclosure using appropriate physical, technical, organizational and administrative security measures based on the type of personal data and how we are processing that data. You should also help protect your data by appropriately selecting and protecting your password and/or other sign-on mechanism; limiting access to your computer or device and browser; and signing off after you have finished accessing your account. Although we work to protect the security of your account and other data that we hold in our records, please be aware that no method of transmitting data over the internet or storing data is completely secure.

Data Retention

We retain personal data about you for as long as necessary to provide you with our Services or to perform our business or commercial purposes for collecting your personal data. When establishing a retention period for specific categories of data, we consider who we collected the data from, our need for the personal data, why we collected the personal data, and the sensitivity of the personal data. In some cases we retain personal data for longer, if doing so is necessary to comply with our legal obligations, resolve disputes or collect fees owed, or is otherwise permitted or required by applicable law, rule or regulation. We may further retain information in an anonymous or aggregated form where that information would not identify you personally.

California Resident Rights

If you are a California resident, you have the rights set forth in this section. Please see the “Exercising Your Rights under the State Privacy Laws” section below for instructions regarding how to exercise these rights. Please note that these rights are subject to certain conditions and exceptions under applicable law, which may permit or require us to deny your request.

If there are any conflicts between this section and any other provision of this Privacy Policy and you are a California resident, the portion that is more protective of personal data shall control to the extent of such conflict. If you have any questions about this section or whether any of the following rights apply to you, please contact us at support@rivalx.com.

Access

You have the right to request certain information about our collection and use of your personal data. In response, we will provide you with the following information in the past 12 months:

The categories of personal data that we have collected about you.
The categories of sources from which that personal data was collected.
The business or commercial purpose for collecting or selling your personal data.
The categories of third parties with whom we have shared your personal data.
The specific pieces of personal data that we have collected about you.

If we have disclosed your personal data to any third parties for a business purpose over the past 12 months, we will identify the categories of personal data shared with each category of third party recipient. If we have sold your personal data over the past 12 months, we will identify the categories of personal data sold to each category of third party recipient.

You may request the above information beyond the 12-month period, but no earlier than January 1, 2022. If you do make such a request, we are required to provide that information unless doing so proves impossible or would involve disproportionate effort.

Deletion

You have the right to request that we delete the personal data that we have collected about you. Under the CCPA, this right is subject to certain exceptions: for example, we may need to retain your personal data to provide you with the Services or complete a transaction or other action you have requested, or if deletion of your personal data involves disproportionate effort. If your deletion request is subject to one of these exceptions, we may deny your deletion request.

Correction

You have the right to request that we correct any inaccurate personal data we have collected about you. Under the CCPA, this right is subject to certain exceptions: for example, if we decide, based on the totality of circumstances related to your personal data, that such data is correct. If your correction request is subject to one of these exceptions, we may deny your request.

Personal data Sales and Shares Opt-Out

We will not sell or share your personal data, and have not done so over the last 12 months. To our knowledge, we do not sell or share the personal data of minors under 16 years of age.

Limit the Use of Sensitive Personal Information

Consumers have certain rights over the processing of their Sensitive Personal Information. However, we do not collect Sensitive Personal Information.

We Will Not Discriminate Against You for Exercising Your Rights Under the CCPA

We will not discriminate against you for exercising your rights under the CCPA. We will not deny you our goods or services, charge you different prices or rates, or provide you a lower quality of goods and services if you exercise your rights under the CCPA. However, we may offer different tiers of our Services as allowed by applicable data privacy laws (including the CCPA) with varying prices, rates or levels of quality of the goods or services you receive related to the value of personal data that we receive from you.

Colorado Resident Rights

If you are a Colorado resident, you have the rights set forth under the Colorado Privacy Act (“CPA”). Please see the “Exercising Your Rights under the State Privacy Laws” section below for instructions regarding how to exercise these rights. Please note that we may process personal data of our customers’ end users or employees in connection with our provision of certain services to our customers. If we are processing your personal data as a service provider, you should contact the entity that collected your personal data in the first instance to address your rights with respect to such data. Additionally, please note that these rights are subject to certain conditions and exceptions under applicable law, which may permit or require us to deny your request.

If there are any conflicts between this section and any other provision of this Privacy Policy and you are a Colorado resident, the portion that is more protective of personal data shall control to the extent of such conflict. If you have any questions about this section or whether any of the following rights apply to you, please contact us at support@rivalx.com.

Access

You have the right to request confirmation of whether or not we are processing your personal data and to access and request a copy of your personal data in a machine-readable format, to the extent technically feasible, twice within a calendar year.

Correction

You have the right to correct inaccuracies in your personal data, to the extent such correction is appropriate in consideration of the nature of such data and our purposes of processing your personal data.

Deletion

You have the right to delete personal data concerning you.

Personal data Sales and Targeted Advertising Opt-Out

We do not currently sell or process for the purposes of targeted advertising your personal data as defined under the CPA.

Profiling Opt-Out

We do not process your personal data for ‘Profiling’ to make ‘Decisions’ under the CPA. ‘Profiling’ means any form of automated processing performed on personal data to evaluate, analyze or predict personal aspects related to an identified or identifiable individual's economic situation, health, personal preferences, interests, reliability, behavior, location or movements. ‘Decision’ means any ‘Decisions that Produce Legal or Similarly Significant Effects Concerning a Consumer,’ as defined in the CPA that concern you.

We Will Not Discriminate Against You

We will not process your personal data in violation of state and federal laws that prohibit unlawful discrimination against consumers.

Connecticut Resident Rights

If you are a Connecticut resident, you have the rights set forth under the Connecticut Data Privacy Act (“CTDPA”). Please see the “Exercising Your Rights” section below for instructions regarding how to exercise these rights. Please note that we may process personal data of our customers’ end users or employees in connection with our provision of certain services to our customers. If we are processing your personal data as a service provider, you should contact the entity that collected your personal data in the first instance to address your rights with respect to such data. Additionally, please note that these rights are subject to certain conditions and exceptions under applicable law, which may permit or require us to deny your request.

If there are any conflicts between this section and any other provision of this Privacy Policy and you are a Connecticut resident, the portion that is more protective of personal data shall control to the extent of such conflict. If you have any questions about this section or whether any of the following rights apply to you, please contact us at support@rivalx.com.

Access

You have the right to request confirmation of whether or not we are processing your personal data and to access your personal data.

Correction

Deletion

You have the right to delete personal data you have provided to us or we have obtained about you.

Portability

You have the right to request a copy of your personal data that is processed automatically in a machine-readable format, to the extent technically feasible.*

Personal data Sales and Targeted Advertising Opt-Out

We do not currently sell or process for the purposes of targeted advertising your personal data as defined under the CTDPA.

We Will Not Discriminate Against You for Exercising Your Rights Under the CTDPA

We will not discriminate against you for exercising your rights under the CTDPA. We will not deny you our goods or services, charge you different prices or rates, or provide you a lower quality of goods and services if you exercise your rights under the CTDPA. However, we may offer different tiers of our Services as allowed by applicable data privacy laws (including the CTDPA) with varying prices, rates or levels of quality of the goods or services you receive related to the value of personal data that we receive from you.

Utah Resident Rights

If you are a Utah resident, you have the rights set forth under the Utah Consumer Privacy Act (“UCPA”). Please see the “Exercising Your Rights** under the State Privacy Laws” section below for instructions regarding how to exercise these rights. Please note that we may process personal data of our customers’ end users or employees in connection with our provision of certain services to our customers. If we are processing your personal data as a service provider, you should contact the entity that collected your personal data in the first instance to address your rights with respect to such data. Additionally, please note that these rights are subject to certain conditions and exceptions under applicable law, which may permit or require us to deny your request.

If there are any conflicts between this section and any other provision of this Privacy Policy and you are a Utah resident, the portion that is more protective of personal data shall control to the extent of such conflict. If you have any questions about this section or whether any of the following rights apply to you, please contact us at support@rivalx.com.

Access

You have the right to request confirmation of whether or not we are processing your personal data and to access your personal data.

Portability

You have the right to request a copy of your personal data in a machine-readable format, to the extent technically feasible.

Deletion

You have the right to delete personal data that you have provided to us.

Opt-Out of Certain Processing Activities

Targeted Advertising: We do not process your personal data for targeted advertising purposes.**
Sale of personal data: We do not currently sell your personal data as defined under the UCPA.
Processing of Sensitive personal data: We do not process Sensitive personal data.

We Will Not Discriminate Against You for Exercising Your Rights Under the UCPA

We will not discriminate against you for exercising your rights under the UCPA. We will not deny you our goods or services, charge you different prices or rates, or provide you a lower quality of goods and services if you exercise your rights under the UCPA. However, we may offer different tiers of our Services as allowed by applicable data privacy laws (including the UCPA) with varying prices, rates or levels of quality of the goods or services you receive related to the value of personal data that we receive from you.

Virginia Resident Rights

If you are a Virginia resident, you have the rights set forth under the Virginia Consumer Data Protection Act (“VCDPA”). Please see the “Exercising Your Rights” section below for instructions regarding how to exercise these rights. Please note that we may process personal data of our customers’ end users or employees in connection with our provision of certain services to our customers. If we are processing your personal data as a service provider, you should contact the entity that collected your personal data in the first instance to address your rights with respect to such data. Additionally, please note that these rights are subject to certain conditions and exceptions under applicable law, which may permit or require us to deny your request.

If there are any conflicts between this section and any other provision of this Privacy Policy and you are a Virginia resident, the portion that is more protective of personal data shall control to the extent of such conflict. If you have any questions about this section or whether any of the following rights apply to you, please contact us at support@rivalx.com.

Access

You have the right to request confirmation of whether or not we are processing your personal data and to access your personal data.

Correction

Portability

You have the right to request a copy of your personal data in a machine-readable format, to the extent technically feasible.

Deletion

You have the right to delete personal data you have provided to us or we have obtained about you.

Consent or “Opt-in” Required and How to Withdraw

We may seek your consent to collect or process certain personal data, including: 1) Sensitive Data, or 2) Sensitive Data from a known child under 13 years of age.

If you would like to withdraw your consent, please follow the instructions under the “Exercising Your Rights under State Privacy Laws” section.

Opt-Out of Certain Processing Activities

We do not process your personal data for targeted advertising purposes.
We do not currently sell your personal data as defined under the VDCPA.
We do not currently process your personal data for the purposes of profiling.

To exercise any of your rights for these certain processing activities, please follow the instructions under the “Exercising Your Rights under State Privacy Laws” section.

We Will Not Discriminate Against You for Exercising Your Rights Under the VCDPA

We will not discriminate against you for exercising your rights under the VCDPA. We will not deny you our goods or services, charge you different prices or rates, or provide you a lower quality of goods and services if you exercise your rights under the VCDPA. However, we may offer different tiers of our Services as allowed by applicable data privacy laws (including the VCDPA) with varying prices, rates or levels of quality of the goods or services you receive related to the value of personal data that we receive from you.

Exercising Your Rights under the State Privacy Laws

To exercise the rights described in this Privacy Policy, you or, if you are a California, Colorado or Connecticut resident, your Authorized Agent (defined below) must send us a request that (1) provides Login Credentials so we may verify the request, and (2) describes your request in sufficient detail to allow us to understand, evaluate and respond to it. Each request that meets both of these criteria will be considered a “Valid Request.” We may not respond to requests that do not meet these criteria. We will only use personal data provided in a Valid Request to verify your identity and complete your request. You do not need an account to submit a Valid Request.

We will work to respond to your Valid Request within the time period required by applicable law. We will not charge you a fee for making a Valid Request unless your Valid Request(s) is excessive, repetitive or manifestly unfounded. If we determine that your Valid Request warrants a fee, we will notify you of the fee and explain that decision before completing your request.

Request to Access, Delete, or Correct

You may submit a Valid Request for any other rights afforded to you in this Privacy Policy by emailing us at support@rivalx.com

If you are a California, Colorado or Connecticut resident, you may also authorize an agent (an “Authorized Agent”) to exercise your rights on your behalf. To do this, you must provide your Authorized Agent with written permission to exercise your rights on your behalf, and we may request a copy of this written permission from your Authorized Agent when they make a request on your behalf.

Appealing a Denial

If you are a Colorado, Connecticut, or Virginia resident and we refuse to take action on your request within a reasonable period of time after receiving your request in accordance with this section, you may appeal our decision. In such appeal, you must (1) provide sufficient information to allow us to verify that you are the person about whom the original request pertains and to identify the original request, and (2) provide a description of the basis of your appeal. Please note that your appeal will be subject to your rights and obligations afforded to you under the CPA, CTDPA, or VCDPA (as applicable). We will respond to your appeal within the time period required under the applicable law. You can submit a Verified Request to appeal by emailing us at support@rivalx.com (title must include “[STATE OF RESIDENCE] Appeal”)

If we deny your appeal, you have the right to contact the Attorney General of your State, including by the following links: www.oag.state.va.us/consumer-protection/index.php/file-a-complaint (VA), www.coag.gov/resources/colorado-privacy-act/ (CO), and www.portal.ct.gov/AG/Sections/Privacy/The-Privacy-and-Data-Security-Department (CT).

Other State Law Privacy Rights

California Resident Rights

Under California Civil Code Sections 1798.83-1798.84, California residents are entitled to contact us to prevent disclosure of personal data to third parties for such third parties’ direct marketing purposes; in order to submit such a request, please contact us at support@rivalx.com.

Your browser may offer you a “Do Not Track” option, which allows you to signal to operators of websites and web applications and services that you do not wish such operators to track certain of your online activities over time and across different websites. Our Services do not support Do Not Track requests at this time. To find out more about “Do Not Track,” you can visit www.allaboutdnt.com.

Nevada Resident Rights

Please note that we do not currently sell your personal data as sales are defined in Nevada Revised Statutes Chapter 603A.

European Union and United Kingdom Data Subject Rights

EU and UK Residents

If you are a resident of the European Union (“EU”), United Kingdom (“UK”), Lichtenstein, Norway or Iceland, you may have additional rights under the EU or UK General Data Protection Regulation (the “GDPR”) with respect to your personal data, as outlined below.

For this section, we use the terms “personal data” and “processing” as they are defined in the GDPR, but “personal data” generally means information that can be used to individually identify a person, and “processing” generally covers actions that can be performed in connection with data such as collection, use, storage and disclosure. Rival will be the controller of your personal data processed in connection with the Services.

If there are any conflicts between this this section and any other provision of this Privacy Policy, the policy or portion that is more protective of personal data shall control to the extent of such conflict. If you have any questions about this section or whether any of the following applies to you, please contact us at support@rivalx.com. Note that we may also process personal data of our customers’ end users or employees in connection with our provision of certain services to customers, in which case we are the processor of personal data. If we are the processor of your personal data (i.e., not the controller), please contact the controller party in the first instance to address your rights with respect to such data.

Personal Data We Collect

The “What Information we Collect About You” section above details the personal data that we collect from you.

Personal Data Use and Processing Grounds

The “How We Use Your Information & Why” section above explains how we use your personal data.

We will only process your personal data if we have a lawful basis for doing so. Lawful bases for processing include consent, contractual necessity and our “legitimate interests” or the legitimate interest of others, as further described below.

Contractual Necessity: We process the following categories of personal data as a matter of “contractual necessity”, meaning that we need to process the data to perform under our Terms of Service with you, which enables us to provide you with the Services. When we process data due to contractual necessity, failure to provide such personal data will result in your inability to use some or all portions of the Services that require such data.
Legitimate Interest: We process the following categories of personal data when we believe it furthers the legitimate interest of us or third parties. Examples of these legitimate interests include (as described in more detail above):
- Providing, customizing and improving the Services.
- Marketing the Services.
- Completing corporate transactions.
Consent: In some cases, we process personal data based on the consent you expressly grant to us at the time we collect such data. When we process personal data based on your consent, it will be expressly indicated to you at the point and time of collection.
Other Processing Grounds: From time to time we may also need to process personal data to comply with a legal obligation, if it is necessary to protect the vital interests of you or other data subjects, or if it is necessary for a task carried out in the public interest.

Disclosing personal data

The “How We Disclose Your personal data” section above details how we disclose your personal data with third parties.

EU, UK and Swiss Data Subject Rights

You have certain rights with respect to your personal data, including those set forth below. Please note that in some circumstances, we may not be able to fully comply with your request, such as if it is frivolous or extremely impractical, if it jeopardizes the rights of others, or if it is not required by law, but in those circumstances, we will still respond to notify you of such a decision. In some cases, we may also need you to provide us with additional information, which may include personal data, if necessary to verify your identity and the nature of your request.

Access: You can request more information about the personal data we hold about you and request a copy of such personal data.
Rectification: If you believe that any personal data we are holding about you is incorrect or incomplete, you can request that we correct or supplement such data.
Erasure: You can request that we erase some or all of your personal data from our systems.
Withdrawal of Consent: If we are processing your personal data based on your consent (as indicated at the time of collection of such data), you have the right to withdraw your consent at any time. Please note, however, that if you exercise this right, you may have to then provide express consent on a case-by-case basis for the use or disclosure of certain of your personal data, if such use or disclosure is necessary to enable you to utilize some or all of our Services.
Portability: You can ask for a copy of your personal data in a machine-readable format. You can also request that we transmit the data to another controller where technically feasible.
Objection: You can contact us to let us know that you object to the further use or disclosure of your personal data for certain purposes, such as for direct marketing purposes.
Restriction of Processing: You can ask us to restrict further processing of your personal data.
Right to File Complaint: You have the right to lodge a complaint about Rival’s practices with respect to your personal data with the supervisory authority of your country or EU Member State. A list of Supervisory Authorities is available here: https://edpb.europa.eu/about-edpb/board/members_en.

Transfers of Personal Data

The Services are hosted and operated in the United States (“U.S.”) through Rival and its service providers, and if you do not reside in the U.S., laws in the U.S. may differ from the laws where you reside. By using the Services, you acknowledge that any personal data about you, regardless of whether provided by you or obtained from a third party, is being provided to Rival in the U.S. and will be hosted on U.S. servers, and you authorize Rival to transfer, store and process your information to and in the U.S., and possibly other countries.

Brazilian Data Privacy Rights

If you are a resident of Brazil, you have certain additional rights under the Brazilian General Data Protection Act:

The right to confirm the existence of the processing of your Personal Information.
The right to change your marketing preferences, including the right to withdraw your consent at any time. The right to request information about the possibility of denying consent and the consequences of such denial. The right to request information about the entities, public or private, with which Rival shared your Personal Information.
The right to request anonymization, blocking or elimination when (a) you want us to establish the accuracy of the Personal Information; (b) you need the Personal Information to be maintained even if we no longer need it to establish, exercise or defend legal claims; or (c) you oppose the use of your Personal Information, unless we have verified that we have a legitimate reason for using it.
The right to review automated decisions made solely on the basis of automated processing of your Personal Information that affects your interests.